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WhatsApp Business API Platform · Meta Tech Provider

The WhatsApp Business API
platform teams trust

Shared inbox for WhatsApp and Instagram. Visual flow builder. Serverless functions. BYOK — you bring your own WABA, we charge for the platform, not the messages.

Channels:💬 WhatsApp📸 Instagram
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Meta Tech ProviderBYOK — no message markupAES-256-GCM encrypted tokensWhatsApp + Instagram in one inbox
app.prismwa.in
Conversations
24 active
R

Ravi Kumar

9:41

Order confirmed ✓

2
P

Priya Shah

9:38

Reminder sent

A

Amit Joshi

9:32

Need help with...

1
D

Deepa Nair

9:20

Campaign clicked

S

Sales Team

9:15

Flow replied: Hello!

3
R

Ravi Kumar

Online

Hi! I need help tracking my order #4821

9:38 AM

⚡ Flow triggered

PrismWA Flow

Hello Ravi! Order #4821 is out for delivery. Expected by 3 PM today. Track here →

9:38 AM ✓✓

Amazing, thank you! 🙏

9:41 AM

📅Campaign Flash Sale — May scheduled for 2,340 contacts · 6:00 PM today
Type a message or use a template...
f

Meta Tech Provider

WhatsApp Business Platform · Meta Cloud API · Embedded Signup approved

✓ BYOK — your WABA, your token✓ No per-message markup✓ One-click Embedded Signup✓ AES-256-GCM encrypted

Trusted by teams across industries

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Platform

WhatsApp marketing, team inbox, and automation — one platform

PrismWA handles the full WhatsApp business messaging cycle: broadcasting to opted-in contacts, managing inbound conversations in a shared inbox, and automating the workflows that connect them.

01Broadcast & Campaigns

WhatsApp marketing at scale

Send pre-approved template messages to segmented contact lists with per-campaign delivery, read, and reply tracking.

  • ✓Schedule campaigns to thousands of opted-in contacts
  • ✓WhatsApp broadcasting with dynamic variables (name, order ID, city)
  • ✓Rich media: images, documents, and product links
  • ✓Per-campaign delivery, read, and reply analytics
02Shared Team Inbox

WhatsApp team inbox your agents will use

Every inbound WhatsApp and Instagram conversation arrives in a single shared inbox with assignment, tagging, status tracking, and real-time updates.

  • ✓Multiple agents on one number — no missed conversations
  • ✓Round-robin assignment and availability flags
  • ✓RBAC: Owner, Admin, Agent, Analyst roles
  • ✓Instagram DMs alongside WhatsApp in the same view
03Flows & Automation

WhatsApp automation without the limits

Visual flow builder with 14+ node types. Build WhatsApp auto-reply sequences, multi-screen WhatsApp Flows forms, and serverless JavaScript functions — all in one engine.

  • ✓Drag-and-drop canvas — publish flows without writing code
  • ✓HTTP Request nodes and serverless functions for real API calls
  • ✓WhatsApp Flows multi-screen forms with dynamic data exchange
  • ✓Flow Runs debugger — step-level execution logs per run
Team inbox

WhatsApp team inbox for everyone managing conversations

Multiple agents, one number. Assign conversations, track status (Open / Pending / Closed), tag contacts, and see real-time updates across your whole team — without stepping on each other.

  • ✓Round-robin assignment respects agent availability
  • ✓RBAC controls what each role sees and can action
  • ✓Snooze, tag, and takeover — human control always wins over automation
  • ✓Instagram DMs sit alongside WhatsApp in the same view
See a demo

Contacts

Manage database

Analytics

Track metrics

Links

Short & trackable

Flows

Build automations

Monitor

Live activity

Settings

Configure team

Security

Access control

Scheduled

Queue messages

Reports

Export insights

Campaigns

Send bulk WhatsApp messaging campaigns — with templates teams can actually manage

Create templates and sync their approval status from Meta. Broadcast to segmented lists, personalise with dynamic variables, and track delivery, read, and reply rates per campaign.

  • ✓WhatsApp broadcasting to opted-in contacts with one click
  • ✓Dynamic variables — name, order ID, city — in every template
  • ✓Utility, Marketing, Authentication, and Service template categories
  • ✓Meta approval status visible per template in the dashboard
Templates3 approved

Flash Sale — May

Marketing

Approved

Order Confirmation

Utility

Approved

OTP Verification

Authentication

Approved
Automation

WhatsApp automation that goes beyond WhatsApp auto-reply

Build deterministic workflows on a drag-and-drop canvas. Trigger on inbound message, run conditions, call external APIs, collect data with WhatsApp Flows forms, and hand off to a human agent — all in one flow.

  • ✓14+ node types: Trigger, Condition, Send, Delay, Assign, HTTP Request, AI, and more
  • ✓Serverless JavaScript functions with encrypted secrets for real API auth and data transforms
  • ✓WhatsApp Flows builder — multi-screen forms with dropdowns, file upload, date picker
  • ✓Flow Runs view — step-level execution logs for every flow run
  • ✓Versioned drafts — publish, unpublish, and roll back without losing history
Request a demo

Flow canvas — Order update

⚡

Trigger

Message received: contains 'order'

⟳

Condition

Intent = "track order" → Yes branch

⚙️

HTTP Request

GET /orders/:id — serverless function auth

💬

Send Message

Order {{status}} — expected {{eta}}

👤

Assign Agent

Round-robin to support team

BYO LLM · AI inside flows

Bring your own LLM: controllable AI inside deterministic workflows

PrismWA's flow builder has a first-class AI node. Drop it anywhere in a workflow — after a trigger, inside a condition branch, before an agent handoff — and it calls your own AnythingLLM workspace to classify intent, draft a reply, or summarise the conversation.

AnythingLLM is open-source and customer-hosted. You configure the model provider inside it — OpenAI, Anthropic, Gemini, Ollama, or any local model — and own the API keys, the system prompts, the RAG embeddings, and every model call's audit trail. PrismWA passes conversation context; the response comes back as a flow variable. Same BYOK control model as your WhatsApp credentials.

  • ✓First-class AI node in the drag-and-drop flow builder
  • ✓Connects to your AnythingLLM workspace (open-source, customer-hosted)
  • ✓Choose the provider: OpenAI, Anthropic, Gemini, Ollama, or any local model
  • ✓Own the API keys, the system prompts, and the data
  • ✓PrismWA never sees your underlying provider key
  • ✓AI response returns as a flow variable; pipe into Send Message, Condition, or Assign
  • ✓Typing indicator fires on the conversation while the model thinks

Why AnythingLLM and not a direct API key? Control. AnythingLLM bundles the LLM gateway, RAG layer, and audit log in one open-source project. Swap providers, update prompts, or change models any time — no PrismWA release needed.

Flow canvas — AI-assisted support triage

AI node active
⚡

Trigger

Message received: free-text customer question

⟳

Condition

Within support hours? → Yes branch

🤖

AI Node via AnythingLLM

Classify intent + draft answer → {{ai_response}} variable

⟳

Condition

Confidence above threshold? → Send / Assign to agent

💬

Send Message

{{ai_response}} or escalate to human agent

AnythingLLM · open-source · customer-hosted · your model · your keys · your prompts

Features

Everything your WhatsApp Business team needs

Custom Communication

Build message flows with smart variables, conditional triggers, and response templates. Every customer gets a reply that fits their context.

Automated Replies

Set up auto-responses for FAQs, order updates, and support queries. Common requests get answered immediately, any hour.

Scheduled Messages

Queue promotional messages, reminders, and broadcast campaigns to land at the right time.

Message Management

Organise, tag, and route conversations to the right team member. One unified inbox handles the whole volume.

Smart Reminders

Automatic follow-ups on leads, appointments, and pending actions. Nothing falls through.

Analytics

See what's working across every WhatsApp conversation

Real-time metrics across conversations, delivery rates, agent workload, and flow execution — all in one dashboard.

📊

Conversation analytics

Total conversations, open vs closed counts, and message volume over 7-day, 30-day, and custom ranges.

📬

Delivery and read tracking

Per-number delivery rate and read rate — spot delivery issues before they affect customers.

⚡

Flow Runs debugger

Step-level execution logs for every flow run. See exactly which node ran, when, and with what output.

👥

Agent workload

Conversations assigned per agent, resolution time, and availability status across your team.

❌

Failure analytics

Track message failures, webhook errors, and template rejections with context for diagnosis.

🔢

Active number metrics

Per-phone-number breakdowns — useful for agency accounts managing multiple workspaces.

Templates

Manage WhatsApp message templates without leaving the platform

Create templates, sync their approval status from Meta, and use them in campaigns or flows — all without switching between the Meta Business Manager and your messaging console.

  • ✓Create templates across all four Meta categories
  • ✓One-click sync — pull the latest approval status from Meta
  • ✓Use templates directly in flow nodes or broadcast campaigns
  • ✓Dynamic variable support: {{1}}, {{2}} mapped to contact fields
Marketing· Flash Sale — May
Approved

Hi {{1}}, our biggest sale of the year is live! 40% off everything until midnight.

Utility· Order Shipped
Approved

Your order #{{1}} has shipped. Expected delivery: {{2}}. Track here: {{3}}

Authentication· Login OTP
Approved

{{1}} is your one-time passcode for PrismWA. Valid for 10 minutes. Do not share.

Getting started

From zero to live WhatsApp Business API in four steps

01

Connect your number

Click Connect WhatsApp and complete the Meta Embedded Signup flow. PrismWA auto-discovers your WABA and subscribes webhooks — no manual configuration.

02

Set up your team

Invite agents and assign roles (Owner, Admin, Agent, Analyst). Each role has scoped access — agents see conversations, analysts see reports.

03

Build your first flow

Open the flow builder, drag a Trigger node onto the canvas, connect a Send Message node, and publish. Your first WhatsApp automation goes live in minutes.

04

Go live

Submit message templates for Meta approval (24–48 hours), then start running campaigns, handling inbound conversations, and watching the analytics dashboard.

Built for teams

Everything you need to run WhatsApp Business at scale

From first contact to repeat purchase — PrismWA gives your team a single console for every WhatsApp and Instagram Business interaction.

End-to-end encrypted — AES-256-GCM at rest for every WhatsApp and Instagram token

Shared team inbox with RBAC, conversation assignment, and real-time updates

Rich media support — images, documents, quick-reply buttons, and WhatsApp Flows forms

Contacts

Manage database

Analytics

Track metrics

Links

Short & trackable

Flows

Build automations

Monitor

Live activity

Settings

Configure team

Security

Access control

Scheduled

Queue messages

Reports

Export insights

Explainer

What is the WhatsApp Business API?

The WhatsApp Business API is Meta's programmatic interface for businesses that need more than the standard WhatsApp Business App. The app caps you at manual conversations on one device. The API lets your team send and receive messages at scale, build automated workflows, connect to your existing systems, and run a shared inbox across as many agents as you need.

Why brands choose WhatsApp marketing over email and SMS

WhatsApp outperforms email and SMS on open and read rates — messages land in the same app customers check throughout the day. Rich media travels in-thread: images, documents, interactive buttons, and multi-screen forms. For DTC brands, travel companies, and healthcare providers, WhatsApp bulk message sender capability has become one of the highest-ROI channels they run. WhatsApp broadcasting — pre-approved template to a segmented, opted-in contact list — is the standard pattern for flash sales, booking confirmations, and appointment reminders.

Automation, flows, and how WhatsApp chatbots actually work

WhatsApp automation is where the API gets interesting. A typical flow triggers on an inbound message — a keyword, a button click, a form submission — then executes in sequence: look up data from an external API, send a personalised reply, assign to an agent, or open a multi-screen form. Deterministic, step-by-step. Some platforms call these flows a “WhatsApp chatbot,” but that undersells what's happening: a well-built automation calls authenticated external APIs, applies conditional logic, and hands off to a human agent before the customer even notices.

PrismWA's flow engine has guardrails built in: 50-step limit per run, repeat-node limits, and immediate pause when a human agent joins. WhatsApp auto-reply is the simplest use case. The same engine runs multi-step order lookups, lead qualification sequences, and WhatsApp commerce flows.

Controllable AI inside WhatsApp automation workflows

More teams are adding AI to WhatsApp automation — intent classification, free-text answers, conversation summarisation, lead scoring. For mid-market buyers, the question isn't whether to do this, but how. PrismWA gives you a first-class AI node in the flow builder that calls a customer-hosted AnythingLLM workspace. AnythingLLM is open-source; you configure the model provider (OpenAI, Anthropic, Gemini, Ollama, or a local model), own the API keys, the system prompts, and the data. PrismWA passes the conversation context; the response comes back as a flow variable — same BYOK control posture as your WhatsApp credentials, applied to AI. Most India-first WhatsApp marketing software bundles AI as an opaque add-on on the vendor's model and cloud. This is the alternative: controllable, auditable, provider-agnostic — and for teams evaluating WhatsApp enterprise solution options that include AI, that's a real difference.

WhatsApp as an enterprise solution and commerce channel

WhatsApp commerce is growing fast in markets where WhatsApp is the primary mobile channel. Meta's WhatsApp Flows spec lets you build multi-screen forms — dropdowns, file upload, date pickers, dynamic data exchange — that run entirely inside the conversation. No browser redirect.

For WhatsApp enterprise solution deployments — multi-brand operators, agencies, healthcare providers with compliance requirements — the infrastructure requirements are token security, multi-tenancy, webhook reliability, and audit logging. PrismWA covers all of them: AES-256-GCM encrypted token storage, workspace-scoped multi-tenancy, idempotent webhooks with SHA-256-hashed dedup keys, and a full audit log on every sensitive action.

WhatsApp API pricing — how Meta's conversation model works

WhatsApp API pricing is set by Meta, not by the platforms that connect to it. Conversations are categorised as Marketing, Utility, Authentication, or Service, each at a different per-conversation rate by country. PrismWA doesn't add markup on top of Meta's rates. You pay Meta directly; PrismWA charges for the platform separately. Contact sales for a quote.

Pricing model

Understanding WhatsApp API pricing — the four conversation types

Meta charges per conversation, not per message. Knowing which type applies to your use case determines the rate you pay.

Marketing

Promotional campaigns

Broadcast messages your business initiates — flash sales, product launches, re-engagement sequences, and seasonal offers sent to opted-in contacts.

e.g. “Flash sale: 40% off ends tonight. Shop now →”
Utility

Transactional updates

Messages triggered by a customer action — order confirmations, shipping updates, appointment reminders, and payment receipts.

e.g. “Your order #4821 is out for delivery. Expected by 3 PM.”
Authentication

One-time passcodes

OTP and verification messages used for login flows, account recovery, and two-factor authentication. Lowest per-conversation rate.

e.g. “Your PrismWA verification code is 847291. Valid for 10 minutes.”
Service

Customer-initiated replies

Messages sent within a 24-hour window opened by the customer. No template approval required — free-form replies to customer questions.

e.g. “Customer: "Where is my order?" Agent: "Let me check for you…"”

PrismWA does not add a per-message markup on top of Meta's conversation rates. You pay Meta directly. Contact sales for a platform quote →

Comparison

PrismWA vs. Wati, Interakt, AiSensy, and Gallabox

How PrismWA's architecture and pricing model compare to the leading India-first WhatsApp Business platforms.

FeatureWatiInteraktAiSensyGallaboxPrismWA
Pricing modelPer-seat + message bundlePer-seat + message bundlePer-seat + message bundlePer-seatPlatform fee only
Per-message markup on Meta ratesYesYesYesYesNone — BYOK
BYOK (bring your own WABA + token)NoNoNoNo✓ Your WABA, your token
Visual flow builderNo-code onlyLimitedNo-code onlyYes✓ Versioned + Flow Runs debugger
Serverless functions in flowsNoNoNoNo✓ JavaScript, encrypted secrets
WhatsApp Flows builder (Meta native forms)NoNoNoNo✓ Multi-screen + data exchange
Instagram DMs in same inboxNoNoNoNo✓ Same inbox + flows
Multi-workspace (agency / multi-brand)LimitedLimitedLimitedLimited✓ Unlimited workspaces
WA Business App co-existence (same number)NoNoNoNo✓ Same number, dual mode
API access typeBSPBSPBSPBSP✓ Meta Tech Provider
AI in flows — BYO LLM (your model, your keys)Vendor AI onlyVendor AI onlyVendor AI onlyLimited✓ AnythingLLM — open-source gateway

Competitor data sourced from public documentation. Contact those vendors directly to confirm current feature availability.

Customers

Teams already running WhatsApp Business on PrismWA

NGOs, travel operators, and enterprise teams across industries use PrismWA to manage WhatsApp at scale.

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Join them — request a demo
Industries

WhatsApp business messaging across every vertical

Any team whose customers prefer messaging over phone or email can deploy PrismWA the same week they get WABA approval.

🛍️

DTC / E-commerce

Order confirmations, abandoned cart recovery, flash-sale broadcasts, and post-purchase follow-up flows.

✈️

Travel & Hospitality

Booking confirmations, itinerary sharing, check-in reminders, and upsell campaigns via WhatsApp.

🎓

Edtech

Live session reminders, course progress nudges, assignment deadlines, and learner support inboxes.

🏥

Healthcare

Appointment reminders, lab result notifications, prescription refill alerts, and patient intake forms.

🏦

Financial Services

Transaction alerts, EMI reminders, KYC document collection, and account onboarding flows.

🌿

NGO & Institutions

Community broadcasts, event coordination, volunteer management, and programme update flows.

FAQ

Common questions about WhatsApp Business API and PrismWA

The WhatsApp Business API is Meta's programmatic interface for businesses that need to communicate with customers at scale. The standard WhatsApp Business App handles manual conversations on a single device. The API lets teams connect a shared inbox, build automated workflows, send bulk messages to segmented contact lists, and integrate with existing systems. Access requires a WhatsApp Business Account (WABA) and a Meta-approved connection — either through a Business Solution Provider or a Meta Tech Provider like PrismWA.

WhatsApp API pricing follows Meta's conversation-based model. Conversations are billed as Marketing, Utility, Authentication, or Service, each at a different rate per destination country. PrismWA uses BYOK pricing: you connect your own WABA and access token, pay Meta directly for conversations, and pay PrismWA a separate platform fee. No per-message markup from PrismWA on top of Meta's rates. Contact sales for a platform quote.

No. PrismWA is a visual workflow engine — flows are deterministic step-by-step automations, not AI chat. You drag nodes onto a canvas: trigger, condition, send message, assign agent, call an API, run a WhatsApp Flow form. An optional AI node is available when you specifically want a language model in the loop, but it is one node, not the headline. The result is more reliable than an AI-only chatbot and more powerful than simple auto-reply rules.

BYOK stands for Bring Your Own Key — in PrismWA's context, it means you supply your own WABA ID, Phone Number ID, and Cloud API access token. PrismWA connects to Meta's API on your behalf but never resells API access. Your credentials are encrypted at rest using AES-256-GCM and are never logged or returned in API responses. Your data stays under your WhatsApp Business Account, not a third-party reseller's.

Yes — the visual flow builder handles most WhatsApp automation without any code. Drag nodes onto a canvas: trigger on incoming message, evaluate a condition, send a template, assign to an agent, add a delay. For teams that need custom logic — API calls, data transforms, external auth — serverless functions let you write JavaScript with encrypted secrets. Use code only where the logic demands it.

Yes. Instagram DMs and comment automation share the same inbox as WhatsApp conversations. You can reply to Instagram DMs, respond to comments publicly or via private DM, and build flows that target WhatsApp, Instagram, or both channels. Instagram connects via Business Login OAuth — no Facebook Page required.

With Meta Embedded Signup, a new number can be connected in minutes: click Connect, complete the Meta OAuth flow, and PrismWA auto-discovers your WABA and subscribes webhooks — no manual webhook URL pasting. A first published flow can be live within a day or two. Template approval from Meta typically takes 24–48 hours and is managed directly between your WABA and Meta.

Any industry where customers prefer messaging over phone or email. Current use cases: DTC and e-commerce for order updates and flash-sale campaigns, travel and hospitality for booking confirmations and itinerary sharing, edtech for course reminders and session notifications, healthcare for appointment reminders and lab results, and NGOs managing large community communication programmes.

Yes — a dedicated AI node is built into the flow builder. Connect it to your own AnythingLLM workspace, open-source and customer-hosted. You choose the model provider (OpenAI, Anthropic, Gemini, Ollama, or a local model), control the API keys and system prompts, and own the data. PrismWA never sees your underlying provider key. Most India-first WhatsApp tools treat AI as an opaque add-on running on the vendor's model and infrastructure. PrismWA's approach is different: controllable AI inside deterministic workflows, where you decide when AI appears, what it answers, and which model handles it.

Still have questions?

Talk to our team →
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